The episode starts with Nicole and Richard parking next to Chanax Inc. Richard asks why they have to pay the cable bill in person instead of online, and Nicole explains that their internet has been cut off (showing that Gumball, Darwin and Anais have been acting depressed since).
Richard just says to give the kids time to experience all the good things about life in the physical word, while ironically acting like he is in a video by saying "If you feel me, smash the like button below." Nicole questions his reasoning by asking him what he means by all the good things about life that are not on the internet, which Richard is unable to answer.
Nicole shames him on how he cannot think of one good thing about real life, so she gives Richard hints about one, showing him a photo of all five of the family together and saying it is something he has built his entire life around, giving him emotional support for years, and starts with "f." Richard joyously exclaims "Food!" But after judging Nicole's face, he realizes answer was not correct and re-guesses "family." Nicole then orders Richard to stay in the car while she pays the bills.
Nicole walks in and asks the secretary where she can pay, but gets ridiculed and called a 'dinosaur,' an old-fashioned person, for paying it in person and not online. After a short wait, Nicole finally gets informed she can pay on the fourth floor. The secretary returns to consoling another employee, who misunderstood the insult and believed there was a real dinosaur in the lobby.
Meanwhile in the car, Richard decides to get some food after being approached by Earl, asking him to turn his sound system down, but finds out it is only Richard's stomach. He spies a vending machine in the building, but hesitates because he does not work there. A "shoulder devil" advises him to act like he owns the place and everything will be fine. However, when asked angrily if he has an appointment, he aggressively responds that he does not need one, because he owns the place. Word gets around quickly that the long-lost founder is back, and they quickly realize that they need to make some changes, including changing into more expensive-looking ties.
When Mr. Sitty doubts he is really the founder, he is dropped into a pit by the goblin. They then tell Richard they thought he had been dead for years because he is normally very reclusive. The goblin also discusses changing the design of the building, ordering construction to begin immediately. The goblin gives a short speech to Richard about his out-of-the-box thinking and ideas, as Richard begins to grow more confident in being the founder.
The scene then cuts to a promotional-style video of Richard attempting to answer employees' questions and polite complaints about the workplace. Though, it soon becomes clear that it is actually a compilation of Richard replacing parts of the office with more "fun" alternatives, ignoring all of the employees' obvious discontent in the new changes. Richard also reveals that his first step to changing the design of the building is to completely destroy the structural foundation. He ends the video by stating his ironic slogan: "Chanax: We're Listening."
Meanwhile, Nicole continues on a wild goose chase to pay the cable bill, and encounters Phil. Frustrated with him, she decides to take this all the way to the top of the chain of command. She then learns that because of Richard's new "innovation" to the elevator, she needs Phil to make it work. Once they finally reach the top, Phil decides to stay in the new fun elevator while Nicole demands to see the person in charge, until it turns out to be Richard. After Nicole tells off Richard for not staying in the car, Richard admits to the goblin he is not really the founder, and they escape to the corporate helicopter. They soon plummet to the ground in the new fun helicopter, which turns out to only be an ice cream truck, as the whole Chanax Inc. building collapses. In the mangled ice cream truck, Nicole asks if she still needs to pay her bill, and the episode ends with the goblin ripping it up and telling her to just pay it online (much to her annoyance).
The photo from "The Choices" can be seen with Nicole holding it.
This is the third time Richard adds "fun" to the beginning of a word. The first time was in "The Limit" where he says "funisher" instead of "punisher," and the second time was in "The Brain" where he says "funpossible" instead of "impossible."
Leonard Daniels: He's sure to cut you down to size!
Goblin: I'm nervous, apprehensive Quick, which tie looks more expensive?
Hayden: I've heard he's a giant among giants! Six foot six of raw defiance!
Clipboard man: I heard short and quite abusive!
Mr. Verde: Who can say? He's so reclusive!
Goblin: All fall silent at the ding! What fresh vision will he bring? Sharing wisdom, insight, knack! Welcome, Founder. You are back!
Some Plans for Work
[Richard laughs in embarrassment]
Hayden : I don't think that's him.
[The goblin press a button under his desk, and the floppy disk falls through a pit]
Goblin: Of course it's him. What are the odds someone would show up, pretending to be the founder the exact day we invited him to approve the new office design?
Richard: ...Yeah, is that guy gonna be okay?
Goblin: Do you want him to be okay?
Richard: [confused] Yes...
Goblin: [picks up his phone] Hello Linda, there's a guy coming down to reception. He's already landed? [inhales sharply] Well, sweep him up and pay his medical bills. [hangs up the phone] He's gonna be fine. Anyway, thanks for coming, we know you're normally reclusive, never leave the house, and frankly, we'd thought you'd been dead for years, but we're glad you're here. Now, as you know, we hired the most expensive architect money could buy! I tell you I haven't seen so many zeros since I walked through economy to get to first class, am I right?
Employees: Ha ha ha ha! We're rich!
Goblin: I must warn you, these designs seem pretty cutting edge, but we know you're used to thinking outside the current aesthetic.
Richard: Yeah, well I know a long word too... [silence] spaghetti.
Jeff: He’s a genius!
Goblin:[brings in a table with a sheet on it] Okay, so allow me to present the bold new future for Chanax.
Richard: I love it!
Goblin: Don’t you want me to take off-
Richard: No! It’s perfect as it is.
Jeff: Of course! Why didn't we see it before?
Dolphin Man: The long, sleek columns, the wheel motifs, the bold silhouette, it's genius!
Goblin: Well, it certainly taps into the zeitgeist.
Richard: Exactly! Like a ghost on stilts!
Spray-paint bottle: That's what I said! A ghost on stilts!
Mr. Verde: Nothing says business like a ghost on stilts!
Goblin: Well, construction's starting right away! [Takes Richard aside by a window] Sir, if I may say, for too long this company has been held back by mama's boys, vegetarians, and yes-men. Am I right?
Goblin: What we need now is exactly your kind of out-of-the-box thinking. Forget throwing caution to the wind! You take caution out for a lovely five-course meal, meet caution's parents, and skip out the bathroom window during dessert, leaving caution's dad, who didn't like you in the first place, to pick up the tab while you circle around and set fire to caution's beach house! Am I right?
Goblin: So come on! I'm sure you have many more bold, seat-of-the-pants, pull-off-your-own-kneecaps-and-run-'em-up-the-flagpole ideas to share with us!
Richard: Uhhh... yeah, I guess so. Yes! Yes I do! [Slowly slides down into a painful splits and blushes] We should start by making the floors less slippy.
[The Chanax logo on the side of the building is seen as broadcast music plays]
Richard: [voice-over] Hi. I'm sure you've noticed we've made a few changes here at Chanax.
[Shot changes to some Chanax employees shaking hands in the main office. Richard is seen on-screen as he rolls by on an office chair]
Richard: And because we value your opinion but don't want to talk to you personally, I'll try to answer some of your questions in this video.
[Felicity is seen, sitting at a desk with a computer and holding Billy]
Felicity: Since I've had my baby, can I switch to more flexible hours?
Richard: [Puts his hand on the keyboard, causing several error messages] That's right! The office chairs are boring! So we're replacing them with an alternative that's a bit more fun and works better. [Several employees are pulled from their desks, and workers install hammocks in place of the chairs] That's right, we're putting the fun in functionality! Funfunctionality! [The word flashes across the screen. An employee tries to reach for his keyboard while sitting in the hammock, but only falls over. An elderly skeleton employee is seen]
Soulless office worker: Will the recent changes affect my pension?
Richard: You can't work when you're hungry! That's why we're installing a pizza kiln at every work station!
[The soulless office worker is trying to work, but the pizza kiln makes the room too hot to concentrate]
Soulless office worker: Ahh, it's too hot to work!
[Cut to another employee, the farmer]
Farmer: What will happen to my dental plan?
Richard: Exactly! We've replaced all the stairs in the building with slides and flumes!
Farmer: [Points down the elevator] There is nothing there, it is just a sheer drop.
Richard: It'll be done by the time this goes out. We'll cut it in later. Just jump!
Farmer: Eh. [Jumps down the elevator] Wheeeeeeeee!!! [hits ground] Ah!
[Cut to finished slide. A butterknife employee, dressed like the farmer, hops out of the slide]
Butterknife: Wow, that was so funfunctional! It works a dream! But what about me? I'm on a temporary contract. How will I be affected?
Richard: And the office itself? Well, as part of our continuing vision, we are redesigning, starting with totally removing the structural foundation. [Shows blueprint of new design, it is in the shape of the table with the sheet on it like the goblin showed Richard earlier. Hank is then seen removing the foundation by drilling]
Richard: [voice-over] And we've got other exciting innovations on the way too! Like the double kiln! [The soulless office worker is seen, passed out from all the heat]
[Felicity, John, the soulless office worker, and the butterknife employee are now all seen complaining in a four-way split screen. A fifth screen appears, it is Hank drilling out the foundation]
Hank: Drillin' out the foundations ain't safe!
[The Chanax logo reappears]
Richard: Chanax. We're listening.
Phil and the Bill
[Phil is working at his desk when Nicole finds him]
Nicole: Excuse me, Phil? I was sent here to pay this bill. I've now been here longer than some of the employees.
[Two employees walk by]
Employees: Hey, Nicole!
Nicole: Oh hey, Al! How are the kids? Working hard or hardly working, Jimbo?
Employees: Ain't that the truth!
[The building starts to shake violently]
Nicole: What's that?
Phil: Oh, that's been happening quite a lot. They're taking out the foundations.
Nicole: That really doesn't sound like a good idea.
Phil: It beats the triple kiln. [The soulless office worker walks by, sweating profusely]
Nicole: Can I just get this paid?! [Another shake. A piece of the ceiling falls on Phil's computer]
Phil: Yeah, the computer doesn't seem to be responding. Give it a minute?
Nicole: Right. I'm gonna pay this bill if it's the last thing I do! Where's your manager?
[A third shake. More ceiling falls down. Felicity and two clipboard men run by, screaming]
Felicity: Aaaaah!! Save yourselves!!
Phil: I think she just stepped out.
Nicole: Then I'm taking this all the way to the top!
Phil: To the founder?
Nicole: If I have to! [She gets into the elevator and presses a button, but nothing happens] C'mon! What's wrong with the elevator?
Phil: That's a new thing. You need two people to work it. [Nicole grabs him and pulls him into the elevator. Suddenly, the elevator goes pitch-black]
Nicole: What's this now?
Phil: Wait for it.
Elevator voice: You have requested the "Dance Floor!" Three! Two! One! [A dance floor lights up and music starts playing]
Phil: You gotta dance to make it go up. [They start to dance, in perfect sync]
Elevator voice: Perfect! Keep going!
[Meanwhile, on the top floor, the goblin is talking to Richard by the window. The floor is shaking]
Goblin: Daaahh, the whole building's crumbling! Employees have all been sent home! [Sinister] I see you for what you are now.
Richard: [Gulps in fear]
Goblin: [gleefully] A gosh darn marketing genius! Think of the publicity! We'll be all over the front pages! And the sidewalk. But I get it! It's like the Titanic: crashing that boat made it an international superstar! [He looks around triumphantly as the building crumbles.]
[Meanwhile, Nicole and Phil are still dancing in the elevator. Nicole stops for a moment to admire Phil's surprisingly graceful dance moves. She pictures him elegantly dancing in slow motion as soft piano music plays. Suddenly, the elevator reaches the top floor and Nicole gets off]
Nicole: Come on!
Phil: No, I'm staying right here.
Phil: I never knew what I wanted to do with my life, until now!
Nicole: You wanna dance in the elevator of a crumbling building?
Phil: Oh, yeah. See you at the Christmas party. [He dances back into the elevator and the door closes]
The Fall of Chanax
[Nicole runs up to the goblin's desk and slams the bill on it]
Nicole: Who's in charge here?!
[The big chair turns around, revealing Richard. The chair starts spinning uncontrollably]
Nicole: Richard?! What are you doing here?!
Richard: I have absolutely no idea.
Nicole: This is precisely why I ask you to stay in the car.
Goblin: Wait a minute-you're not the founder of Chanax?
Richard: No. But you guys seemed so convinced, I figured I must be in the wrong!
Goblin: What?! You're not a hard-nosed, no-nonsense business guru at all! You're a lying, swindling, talentless con artist! Which is, hm, you know, potato-potahto.
[Another powerful jolt. More ceiling falls off]
Nicole: How do we get out of here?!
Goblin: Well, we had a corporate helipad put in right above us.
Nicole: Oh, thank goodness!
Goblin: But thanks to this brainbox, we replaced it with something funfunctional!
[Cut to Richard, Nicole, and the goblin plummeting down from the top of the building in an ice cream truck and landing right on their car. Immediately after, the entire Chanax skyscraper slowly gives way and collapses into a heap of rubble. An "A" from the side of the building hits the truck. The three emerge coughing from a cloud of dust]
Nicole: So does that mean I still have to pay this? [Holds up bill]
Goblin: Let me take care of that. [Takes it and rips it up] Just pay it online!
[Nicole grumbles in anger, and Richard happily offers her an ice pop from the truck. Episode ends]